Built Alongside Modern Business Technology
Three decades of experience helping organizations navigate technology, operations, security, and growth. Reboot was founded by lifelong technology builders who have spent decades helping organizations adapt to changing technology, increasing complexity, and evolving operational demands.
Lifelong Technology Builders
Reboot was founded by lifelong technology builders who have spent decades helping organizations adapt to changing technology, increasing complexity, and evolving operational demands.
From the early days of the internet to modern cybersecurity and systems integration, our focus has remained the same: help organizations use technology with clarity, confidence, and purpose.
Where It Started
In 1995, long before cloud computing and managed services became industry terms, Jeff and Landin started their first business together at twelve years old.
Dressed in Easter suits, they rode the city bus downtown to officially register the company: Internet Ingenuity. The business focused on helping organizations establish an early presence on the internet during the formative years of the web.
The venture quickly received cease-and-desist letters from companies including Monsanto and GTE, who believed the young founders were infringing on existing trademarks, a memorable early lesson in business and technology.
At the same time, both began building careers as bench technicians, earning Apple certifications during high school and moving quickly into onsite support and business technology consulting.
From Apple Specialists to Operational Technology Partners
In 2006, Landin launched Macanix, a Mac-first IT provider focused on supporting Apple environments in professional organizations. At the time, most IT vendors treated Apple as an afterthought. Macanix was built to fill that gap seriously.
As business technology evolved, so did the company. By 2014, Landin and Jeff rebranded Macanix as Reboot Technology & Consulting to reflect a broader operational focus: Windows infrastructure, servers, cybersecurity, compliance, and systems integration.
Reboot became known for helping organizations bridge the gap between Apple-focused teams and enterprise business infrastructure, particularly within executive, marketing, and creative environments where mixed ecosystems are the norm and historically difficult to support well.
Technology Beyond the Helpdesk
Today, Reboot supports organizations where operational reliability, security, and clarity matter deeply.
While many IT providers focus primarily on devices and ticket resolution, Reboot has evolved into a strategic technology partner, one that works at the intersection of infrastructure, operations, and organizational strategy.
Operational Systems & Workflow Alignment
Identifying where technology creates friction and restructuring it to support how the organization actually operates.
ERP & Database Integrations
Connecting business systems so data flows reliably between platforms without manual intervention or reconciliation.
Cybersecurity & Incident Response
Reducing organizational risk through prevention, detection, and hands-on remediation experience across real-world incidents.
Compliance & Organizational Readiness
Helping organizations meet regulatory and operational standards with documentation, controls, and auditable processes.
Vendor Accountability & Infrastructure Planning
Holding vendors accountable, rationalizing costs, and ensuring infrastructure decisions serve long-term organizational goals.
The company’s cybersecurity approach is informed not only by prevention, but also by active real-world remediation and incident response experience.
Technology Should Reduce Complexity
Reboot believes the best technology environments are understandable, resilient, well-integrated, and strategically aligned with the organization they support.
This belief is organized into The Reboot Technology Framework: five operational pillars that guide how Reboot evaluates, advises, and acts on behalf of the organizations it works with.
Security & Resilience
Protecting operations from real-world threats, and recovering quickly when something goes wrong.
Systems Alignment
Getting platforms, tools, and workflows working as one instead of against each other.
Technology Health
Surfacing aging systems, deferred updates, and the quiet issues that compound into risk.
Vendor Accountability
Holding vendors to a real standard: no sprawl, no hidden costs, no finger-pointing.
Organizational Readiness
Staying prepared for growth, change, and the incidents you hope never happen.
Clarity over complexity.
After decades of change across the technology landscape, one principle has remained constant: organizations work best when technology becomes a source of clarity instead of friction. That is the work Reboot continues to do today.